ABOUT US

Our Story

Our Commitment to Quality and Control

Welcome to Gems Direct, proudly operated by Play With Diamonds Co., LTD, a company dedicated to delivering premium-quality gemstones and jewelry directly from the source. What sets us apart? We don’t just source gemstones—we own the mines and the jewelry manufacturing facility, giving you unmatched access to every stage of production.

By cutting out the middlemen, we provide you with direct access to the mines and the jewelry factory, ensuring significant cost savings without compromising on quality. This mine-to-market approach guarantees transparency, ethical sourcing, and premium craftsmanship for all our customers.

Whether you’re a jewelry designer, retailer, or collector, Gems Direct offers an exclusive selection of gemstones and finished jewelry at unbeatable prices. Join us to experience the exceptional value and authenticity that only direct access can provide.

Ethical Sourcing and Fair Pricing

From Mine to Finished Jewelry

Join Us on Our Journey

At Gems Direct, we invite you to join us on our journey in the world of gemstones. From the mines of gems in Africa to your jewelry collection, we are dedicated to providing you with exceptional quality, ethical sourcing, and fair pricing. Explore our collection today and experience the difference that comes from working with a company that truly understands every facet of the gemstone industry.